Revenue Intelligence
AI-powered revenue analysis · July 2026 · Week 29
AI Revenue Narrative: Today
Thu-Sun trade is outperforming, but the corporate functions pipeline is quietly thinning.
Weekend function yield is +22% YoY, driven by improved direct booking conversion (+8.4 pts) and a strong summer forward book.
However, your Mon-Wed corporate segment dropped −11%: two regular corporate accounts have not rebooked their Q2 functions.
Commission and platform fees are running at $18,400 this month. Direct bookings carry a 3.1× lifetime customer value advantage but make up only 34% of volume.
Recommended actions: (1) Launch proactive outreach to top 5 lapsed corporate accounts before end of July. (2) Redirect 12% of paid acquisition spend into owned email and The Pass. (3) Two venues in the cluster are running a soft Sunday: the format that fixed it at a third venue has not been shared.
Recommended actions: (1) Launch proactive outreach to top 5 lapsed corporate accounts before end of July. (2) Redirect 12% of paid acquisition spend into owned email and The Pass. (3) Two venues in the cluster are running a soft Sunday: the format that fixed it at a third venue has not been shared.
Channel insight: Direct bookings cost 3.1× less to acquire and guests return 68% more often than those arriving via a booking network. Networks and delivery apps still carry 51% of volume and $18.4K in fees this month.
Shifting 12% of paid acquisition into owned email and The Pass is projected to yield +$6,200 net revenue per month within 60 days.
Direct Bookings
34%
+3.2 pts MoM
LGV: $2,840 avg
Booking Network Volume
51%
−1.8 pts MoM
Commission: $18,400
Corporate & Functions
11%
−2.1 pts MoM
2 accounts lapsed
Walk-in
4%
+0.7 pts MoM
Spend per head: $38 avg
Commission Drag
$18.4K
+$1,200 MoM
This month
Booking Channel Mix
Volume share by channel: July 2026
Lifetime Guest Value by Channel
Average LGV over 24-month horizon
Channel Performance Breakdown
Revenue, Spend per head, conversion rate, and commission cost by channel
| Channel | Revenue (July) | Spend per head | Bookings | Conversion | Acq. Cost | LGV | Share |
|---|---|---|---|---|---|---|---|
| Direct | $124,800 | $412 | 303 | 4.8% | $28 | $2,840 | |
| Booking networks | $186,300 | $388 | 480 | 2.1% | $86 | $920 | |
| Corporate & functions | $40,200 | $355 | 113 | : | $12 | $1,640 | |
| Delivery apps | : | $370 | : | : | $44 | $1,200 | |
| Walk-in | $14,600 | $380 | 38 | : | $0 | $480 |
Forecast narrative: Projected Q3 function-space utilisation at 78.4%, up from 71.2% last year. A local music festival (Sep 18-20) adds an estimated +320 covers across the weekend. Spend per head holds at $52 avg, though the Sunday softening seen across the cluster could pull it back $2-3 if the roster and programming are not adjusted.
30-Day Utilisation
74.2%
+4.1 pts YoY
Forecast: 76.8%
Spend per head Forecast
$398
+$22 YoY
Aug-Oct 90-day avg
Function Yield Forecast
$295
+$38 vs last yr
Aug-Oct
Risk: Rate Parity
−$12
Spend per head exposure
Sunday evening trade
Event Demand Spike
+320
covers
Sep 18-20 festival
90-Day Utilisation Forecast
Actuals (solid) vs forecast range (band): with event markers
Actual
Forecast (base)
Event spike
Risk scenario
Seasonality Pattern
3-year utilisation by week
Enquiry Window Distribution
Days before arrival at time of booking
AI Cohort Insight: Your Q3 2024 Direct acquisition cohort has the highest 12-month LGV at $2,840 and a 61% return rate. Business guests from the Nov 2024 cohort are churning: only 18% returned in 12 months. Consider a targeted re-engagement offer ($50 F&B credit) for this segment.
Total Unique Guests
4,820
+412 YoY
Avg Guest LGV
$1,640
+$180 YoY
Return Rate
38.4%
+5.1 pts YoY
Churned (12mo)
1,240
High-value segment
Recovery opp: $180K
LGV by Guest Persona
24-month horizon
Cohort Retention Heatmap
% of guests returning by months since first visit
Top Guest Segments
Ranked by lifetime guest value
| Segment | Guests | Avg LGV | Return Rate | Visits / yr | Top Channel | Revenue |
|---|---|---|---|---|---|---|
| Local regulars | 1,240 | $3,420 | 61% | 38 | Direct | $4.2M |
| Weekday lunch trade | 820 | $1,640 | 28% | 14 | Corporate & functions | $1.3M |
| Weekend families | 640 | $2,180 | 44% | 9 | Booking networks | $1.4M |
| Functions & groups | 320 | $4,800 | 72% | 3 | Direct | $1.5M |
| Lapsed members (90d+) | 480 | $0 (lapsed) | 18% | : | Corporate & functions | $0 |
Active Anomaly Detected: High Priority
Mon-Wed revenue dropped −11% WoW. Primary hypothesis: midweek value offers launched by two nearby independents on the venue's strongest weeknight.
Secondary: cancellation of Vodafone TR Q2 corporate block (−84 covers). Tertiary: off-peak-period demand compression vs YoY event calendar.
Secondary Alert: Medium Priority
Weekend food revenue flat despite +22% bar covers. Hypothesis: guests drinking but not eating. Kitchen close time and menu visibility after 8pm are the likely causes.
Recommend: activating the in-venue SMS upsell sequence (tested Q4 2025, +$42 per visit uplift).
Function Yield Impact
−$28
Mon-Wed only
Rate Parity Gap
−$14
vs cluster average
Corp Block Lost
−84
covers
Recovery Potential
$14.2K
if price consistency fixed
Dimension Drill-Down
Function Yield Decomposition: Waterfall
What drove the change vs prior week
Function Yield by Day-of-Week
This week vs prior week
Cancellation Trend
30-day cancellation rate by channel
Benchmark narrative: Within the inner-Melbourne cluster, this venue sits #2 of 6 on spend per head.
The venue above it runs a higher food-to-bar ratio on the same trading hours, which is a menu decision rather than a pricing one.
The two venues below it share a weak Sunday. The comparison that matters is against venues in the same format and catchment, not against the whole group.
Cluster Rank
#2
of 6 venues
by spend per head
Spend Per Head
$52.40
+$1.80 vs last week
Google Rating
4.4
Cluster avg: 4.1
#1 in cluster
Weak Daypart
Sun PM
−18% vs cluster
Function Space Utilisation
61%
Cluster: 54%
+7 pts ahead
Spend Per Head: 30 Days
This venue vs 3 comparable venues in the cluster
Cluster League Table: This Week
Inner Melbourne · spend per head · Google rating · function utilisation
1
$56.10
The Duke of Wellington
Melbourne · Function util: 68% · 4.2★
⭐⭐⭐⭐☆
2
$52.40
◀ The Espy (this venue)
St Kilda · Function util: 61% · 4.4★
⭐⭐⭐⭐☆
3
$49.80
Prince of Wales Hotel
St Kilda · Function util: 57% · 4.1★
⭐⭐⭐⭐☆
4
$46.20
Terminus Hotel Abbotsford
Abbotsford · Function util: 51% · 4.1★
⭐⭐⭐⭐☆
5
$41.70
Prince Alfred Hotel
Richmond · Function util: 44% · 3.9★ · weak Sunday
⭐⭐⭐☆☆
Venue names are real Australian Venue Co. venues. All figures on this page are illustrative sample data, not AVC trading results.
AI Campaign Ranking: Email nurture sequence is your #1 performer at 1,281% ROI with $0.28 cost-per-click.
Meta-search ads deliver 2.3× ROAS but should be restructured: top 3 ad sets driving 91% of conversions.
Your last flash sale (Jun 28) was margin-negative: −$4,200 net once the discount and platform fees were counted. Hold discounting through the peak summer weeks.
Best ROI
1,281%
Email Nurture
Total Campaign Spend
$28,400
This month
Total Revenue Attributed
$184K
6.5× blended ROAS
Worst Performer
−$4.2K
Flash Sale Jun 28
Campaign ROI League Table
Ranked by return on investment: July 2026
1
Email Nurture: Summer Warm-Up Sequence
Email
1,281%
2
SEO: Luxury Beach Venue Melbourne
SEO
874%
3
Meta-Search Bid: Direct Booking Push
231%
4
Loyalty Reward: Return Guest Offer
Loyalty
168%
5
Google Display: Brand Awareness
42%
6
Flash Sale: Jun 28 Last-Minute
Flash
−18%
Spend vs Revenue
By campaign type
Data hub: 3 sources active · last sync 07:42 today. SevenRooms is syncing in real time. POS trade data lands every 4 hours. Google Analytics updated an hour ago. Missing: the functions pipeline. Connect Tripleseat or iVvy to unlock enquiry-to-booking conversion by venue.
Venue Data Sources
SevenRooms
Reservations · covers · guest CRM
Live sync
Impos POS
Sales · menu mix · spend per head
4hr sync
Deputy
Rosters · labour cost vs sales
Not connected
Google Analytics 4
Venue pages · enquiry funnel
1hr sync
Tripleseat
Functions pipeline · deposits · BEOs
Not connected
The Pass
Membership · visits · lapsed members
Not connected
Manual Import
Drag & drop your data file here
Supports CSV, XLSX, JSON · Auto-routes to correct module on import · Max 50MB
Reservations
Rates
Guest Profiles
Campaign Data
Competitor Rates
Recent Imports
| File | Type | Records | Routed To | Status | Imported |
|---|---|---|---|---|---|
| pos_trade_export_may_2026.csv | Reservations | 934 | Channel Attribution, Cohort | ✓ Processed | July 29, 07:42 |
| functions_pipeline_may28.xlsx | Rates | 1,248 | Competitive Intel, RCA | ✓ Processed | July 28, 23:15 |
| campaign_report_apr_may.csv | Campaign Data | 42 | Campaign ROI | ✓ Processed | July 28, 14:30 |
| local_competitor_scan.csv | Competitor Rates | 180 | Competitive Intel | ⚠ Partial (12 errors) | July 27, 09:00 |
Brand narrative: Google rating 4.4, top of the inner-Melbourne cluster. New Zealand is the fastest-growing cluster at +11% YoY on the smallest venue base, which makes it the cheapest place to test a group-wide play. Local search visibility improved to avg position #2.2 from #3.1 last month. Guest sentiment is 78% positive, and the leading detractor theme is weekend wait times, appearing in 34% of negative reviews.
Reputation Score
9.2
#1 in venue benchmark
Across 5 platforms
Positive Sentiment
78%
+4 pts MoM
Avg Search Position
#2.2
from #3.1 last month
Largest Cluster
QLD
+8% YoY covers
102 venues
YoY Revenue
+22%
2026 vs 2025
Full year projected
Revenue Trend
Daily revenue: Apr 1 to May 2, 2026
Year-over-Year Revenue
2026 vs 2025: projected from Jun onwards
2026
2025
Trade by State Cluster
Share of group covers: 14d
Cluster Detail
Venues, covers, spend per head, party size, YoY
| Cluster | Venues | Spend/head | Party | YoY |
|---|---|---|---|---|
| Queensland | 102 | $44.80 | 3.4 | +8% |
| Victoria | 61 | $52.10 | 3.1 | +6% |
| Western Australia | 31 | $47.20 | 3.6 | +2% |
| New Zealand | 23 | $41.60 | 3.3 | +11% |
| New South Wales | 22 | $55.40 | 2.9 | +5% |
| South Australia | 18 | $43.90 | 3.5 | +1% |
Reputation by Platform
Score out of 10
9.2
★★★★★
TripAdvisor
342 reviews9.4
SevenRooms
518 reviews9.1
Google
294 reviews9.0
Tripleseat
187 reviews8.9
Mr & Mrs Smith
89 reviews9.6
Guest Sentiment
1,430 reviews analysed: last 90 days
78%
Positive
Positive
78%Neutral
15%Negative
7%Top Negative Theme
"Arrival wait times": 34% of negative reviews. Suggest: dedicated fast-track lane for direct bookers.
Search Visibility
Organic keyword rankings
beer garden melbourne
#2
boutique venue turkey
#4
pub with function room near me
#1
The Espy
#1
live music st kilda
#3
Avg Position
#2.2
Improved from #3.1 last month